Is Kink.com Going {gasp} Mainstream?

Sites like Kink.com have a stigma surrounding them, whether they've earned it or not--and in Kink's case, I don't feel it's earned. The stigma that any site which deals in sex that's outside the norm bears is that it's home to acts of unspeakable horror. The fact of the matter is that these sites don't deal with things that are vanilla, so the average consumer steers clear altogether, when they could very easily find something that turns them on.

According to AVN (link below), Kink.com founder Peter Acworth is moving the company in a new direction in a bid to let people know that their content is not that far outside the mainstream. 

“We’ve been moving in this direction over the past year, and we’ve had many discussions about our company and its mission,” said Kink.com founder Peter Acworth. “We’ve seen tremendous growth in our workshops and educational elements, as well as our bar, and thought that it was time for us to refocus our priorities.”

So what are they doing to make this move? Not much, honestly...

Two of the company’s sites will no longer be produced; another will be rebranded to better keep with the company mission statement.

“While they were very popular," said Acworth, "we have decided to move away from some of our more extreme products. This entails ceasing to shoot Public Disgrace and Bound in Public, which incorporate audience members and extras, and rebranding HardCoreGangBangs as FantasyGangBangs.

“These changes are taking effect because we aim to refocus on our mission statement of demystifying and celebrating alternative sexualities," he continued. "While these products were highly structured behind the scenes, we felt they did not always convey the negotiated and consensual nature of BDSM as it is actually safely practiced in the real world.  In some instances, the content could confuse the uninitiated viewer."

The purists are sure to be up in arms over this, but it's actually a savvy move on their part, and will likely bring in far more viewers than they're likely to lose. 

Via AVN