Women Threatened By Other Women Wearing Red

The color red elicits a wide variety of reactions, and stereotypes against the color are everywhere from the highway (cops do not pull over people in red cars more than any other color) to the supermarket (red food dye is actually made from ground up bugs). A new study suggests that women don't like other women who wear red. 

According to Pacific Standard (link below), a new study by Rochester University psychologist Adam Pazda finds that women are threatened by other women who wear red.

Another experiment featured 143 women enrolled at two Slovakian universities. They, too, looked at a photo of a woman in her 20s; she was wearing either a red or green shirt. Afterwards, they were asked to rate not only her interest in sex, but were asked “How likely would you be to introduce this person to your boyfriend?”

Those who viewed her in the red shirt rated the woman as “more sexually receptive,” and “reported stronger intentions to guard their mate from the target,” the researchers report.

Can you imagine what happens when a woman goes into Target? She must hate every woman that works there. Attention guys who work at Target, make sure you're asking "Can I help you find something" to every single woman that walks through the door. They're more likely to talk to you than your female co-workers. 

Via Pacific Standard