“Swimsuits For All” Challenges Conventional Notions Of Sexiness

You may have seen the #noshamesummer pictures floating around your facebook feed over the past few weeks, as women are empowering one another to not feel ashamed by their bodies as beach season approaches. Now one company, Swimsuits For All, is taking things a step forward by launching the "Sexy At Every Curve" campaign.

Pink is the New Blog (link below) pointed out that this ad campaign is a take-off on the recent topless Sports Illustrated Swimsuit Issue cover pictured below...

The thing I like best about this ad campaign is how effortlessly sexy it is. When you compare it to that SI cover, where the models are posed very carefully and laughing in such a fake way, it's honestly not much of a contest for who's sexier. The thing about those SI models is that they've been told their entire lives that they're good looking and fit, but they have to work so hard to prove it. Those ladies in the Swimsuits for All campaign have been waiting to show the world how sexy they are when they're just being themselves, and it's sexy as hell. 

Via Pink is the New Blog