Condomania Seals Couples Together Inside Condoms To Promote Safety

Japanese sex shop Condomania is taking a radically artistic approach for their new ad campaign.

According to The Huffington Post (link below), they've hired famed photog Photographer Hal to shoot a new series of print ads in which couples were vacuum sealed inside a large condom together to promote safe sex.

"Human beings aren't completed if they're just by themselves. It's when they come together, when they come really close, that they're finally completed," he says. "That's why I pack them together."

The ultimate irony seems to be that they've employed some rather risky practices to promote safety, but the shoot was very carefully monitored and their safety was of the utmost concern

The couples, who are arranged into an empty futon bag, take sips of oxygen from a can in between Hal's shots, and only stay packed in the bag for 10 seconds.

The most sobering statistics of all, however, come at the very end of the article

While the contraceptive industry often features imaginative advertising, it doesn't seem to be making a huge difference in America. Teen condom use has been stagnant at 60 percent, with studies finding that contraceptive use actually declines with age.

Maybe these ads will make all the difference. Stranger things have happened, you know, like people being vacuum sealed inside futon bags for an ad campaign.

Via The Huffington Post