This Week In Lad Mags: More Money, Fewer Boobs

For the second time in two years, FHM UK has announced that they are "relaunching" their magazine this fall. The flagship of British lad mags will get a new design, new content, new advertisers and (they hope) new readers: specifically, new "upscale" readers with a lot more disposable income. It seems they aren't pleased with lowest common denominators like Nuts and Zoo Weekly (which is owned by the same company as FHM, a fun fact we just learned) cutting in on their T&A market, so they're going in the other, more sophisticated direction. (It's also getting a more sophisticated price hike, presumably to keep out the riffraff.) Given that FHM's US brother already closed up shop, it seems that it's getting hard out there for a mag these days—which we don't understand, because how hard is to photograph reality TV stars without their shirts on? Nuts does it every freakin' week, although the fact that they had to anoint Lauren Pope as the "Hottest Babe on TV" after just two weeks on the air suggests their options maybe running thin. Thankfully, there's always another season of Big Brother right around the corner.

· Lauren Pope in Nuts (dailypoa.com)
· Emily Parr (Big Brother) Nuts Photoshoot (celebpixx.blogspot.com)
· "EMAP in multi-million pound bid to move flagship title upmarket" (marketingweek.co.uk)

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Previously: This Week In Lad Mags Archive