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Do You Remember The First Time American Apparel Went Dirty?


We didn't (though, to be fair, it was before we were even born). The year was 2003, and two employees modeled during an, ahem, "panty fitting meeting." You know, the kind that retail workers attend all the time.

In the years since, American Apparel has greatly expanded their naughty ad line, ditching the amateur camera work for a more polished feel, and inviting everyone from the American Apparel employee next door to, well, Sasha Grey to pose for the camera. But still, there's something charming about this early endeavor into retail porn (so to speak), and there's a part of us that misses those early days.

How about you? Is this ad the pinnacle of American Apparel's naughty achievements? Or do you prefer the tack they've taken in more recent ads? And, for that matter, what's your favorite American Apparel ad? Inquiring minds want to know—so tell all in the comments.

(And, if you wish, click the image to see it bigger.)

· American Apparel Anthropological Advertising Archive Excavation. (copyranter.blogspot.com)


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