Vivid Goes To South By Southwest

SXSW: a conference for edgy filmmakers, internerds, tons of bands you've never heard of, and... pornstars? Strange as it might seem, Vivid will be hosting a panel (and party) of their very own.

The panel—a part of the SXSW Film Festival—is called "Vivid Entertainment –The Sex-Driven Market," and will, presumably, be as much a commercial for Vivid as a deep discussion of the adult industry:

For 25 years, Vivid Entertainment has not just dominated the adult film industry, it has played a major role in shaping the evolution of home distribution from VHS and DVD to Internet and Blu-ray. CEO and founder Steve Hirsch will discuss how the video distribution landscape has developed over the years and what's in store for the changing marketplace. The discussion will also address the increased mainstreaming of adult film as well as its role as a training ground for Hollywood filmmakers and professionals.

But at least it'll be a commercial featuring Meggan Mallone and Hanna Hilton. Who are we to complain about that?

(Unless, of course, the whole thing gets derailed by a discussion of the Octomom stunt...)

· Hirsch, Vivid Girls to Speak at SXSW Film Fest (avn.com)
· Vivid Entertainment - The Sex-Driven Market (sxsw.com)