Naked For The Cause: A PETA Retrospective

A long time ago in a PR office far, far away, the folks at the People for the Ethical Treatment of Animals realized they could get a lot farther in spreading their message with a hot model in no clothes then they could by throwing pig's blood on people's coats. Thus was born their iconic "I'd Rather Go Naked Then Than Wear Fur" campaign, which became one of the most recognizable ad slogans in history and is still an ongoing part of their strategy today. In fact, it's so successful that they'll break out naked ladies to protest any cause they've got going—bullfighting, circuses, carnivores. Even an actress who hasn't had a hit movie in years can get them a ton of media play just by dropping trou for one of their commercials. It's also what prompted Phun.org to take a trip down memory lane and gather as many of their sexy posters as they could in one spot. So relive the magical history of naked activism while we go order another hamburger.

· Naked For PETA (phun.org)