There’s Something Raunchy in Denmark as Ad Calls for Sex

There's a new tongue-in-cheek ad campaign urging Danes to have more sex to combat the country's declining birth rates. We support the effort, but suggest that putting tongue in cheek isn't going to resolve their problem.

According to Independent Film News and Media (link below), "The bold Do it for Denmark advert, from Spies Rejser travel, promises three years of free baby supplies and a child-friendly holiday for the lucky couple who can prove they conceived their child while on one of their holidays."

While it's true that a published report dated February 2013 noted that birth rates of Danish women were "dangerously low," and that one-in-five couples were childless, the Copenhagen Post reported that most couples want to have between two and three children.

The ad campaign is a clever way to drum up publicity for the travel agency and maybe even get more people putting their things into the things of other people, and that's great. But marketing sex to sell your product is as old as the first guy who came up with the "For a Good Time Call..." graffiti.

What we're concerned with are the consequences of such actions. For the wages of sin is not death, but children. Be careful what you wish for Denmark. If you're overrun by a sea of drooling toddlers over the next few years then nobody is going to be having sex for a long, long time.

Via Independent Film News and Media