In an unprecedented effort to market to the overlapping scooter aficionado and lesbian porn fan demographic, Vespa is celebrating its 60th anniversary with a bizarre online viral campaign featuring information about the company's latest line of classic two-wheeled vehicles juxtaposed with videos of two fully dressed women engaging in some hot girl-on-girl aerial love action—intended as a "guide to mind-blowing lovemaking on your scooter", to quote the site copy. It's not nearly as dirty as it should be (like we said, they're fully dressed), but somehow we find those floating ladies oddly hypnotic ... and pretty darn sexy. Maybe it's not such a bizarre advertising strategy after all.
· Kama Scooter (Flash @ kamascooter.com)
· "Sex and the Scooter" (carsguide.news.com.au)