Iggy Azalea’s “Hotter Than Hell” project to include the release of her fourth studio album this summer.

But she’s decided to release it in an unusual way.

The Australian rapper and songwriter announced that she would be releasing her new album on OnlyFans, the subscription-based social media platform. The album, which is currently untitled, will be available exclusively to her fans on the platform, who will have to pay a monthly subscription fee to access it.

This move is a departure from the traditional method of releasing music, where albums are made available on streaming services and for purchase. Iggy Azalea has not yet announced a release date for the album but has teased that it will feature collaborations with several other artists.

She promised her fans that she’d be giving them “Unapologetically Hot, Uncensored Content.” What exactly that means remains to be seen.

Subscriptions to Azalea’s OnlyFans (onlyfans.com/iggyazalea) will cost $25 per month; subscribers will get first-look access to content from “Hotter Than Hell,” which wraps in December 2023 with her release of a coffee-table book that will be available to purchase separately.

Two years ago insisted she would never join OnlyFans

She’s apparently had a change of heart and is now collaborating with OnlyFans on her biggest project to date. She stated that this platform allows her to avoid censorship and be more creative. The project, called “Hotter Than Hell,” is described as unapologetically hot and rooted in creative, colorful, tongue-in-cheek fun. Azalea plans to work with noted producers and photographers, taking inspiration from the supermodels of the 90s, Pamela Anderson, the concept of the centerfold model, sexuality and its differing viewpoints between men and women, and Madonna’s “Sex” book.

“Admittedly, I never knew OnlyFans was a place where I could be creative, so I didn’t expect to be collaborating with them on my biggest project to date!” Azalea said in a statement provided to Variety. “Once I looked beyond the surface-level chatter about what it means to have an OnlyFans, I realized it was the perfect platform to launch a multimedia concept on. I feel excited about not having to worry about the overwhelming and creatively limiting censorship artists have to navigate when sharing work on other digital platforms. The project is bold and fun — so is this collaboration — I think it’s going to surprise a lot of people.”

The real question is, did OnlyFans offer her some money to be a part of the platform?

According to a rep, no. “The company is not providing funding for Azalea’s Hotter Than Hell.”

She is the latest celebrity to join OnlyFans, alongside the likes of Cardi B, Blac Chyna, Bella Thorne, Bhad Bhabie, Denise Richards, and Carmen Electra. Launched in 2016, the fan-subscription site has established itself as a home for X-rated content from adult performers while the company also is actively working to attract non-porn content creators as well. OnlyFans said it generated an eye-popping $4.8 billion in gross revenue for its 2021 fiscal year, with creators keeping $3.86 billion of that.

Azalea had once emphatically denied interest in creating an OnlyFans account. In April 2021, she tweeted, “I think onlyfans can be really empowering for people, But I WILL NEVER, EVVVER join.” She continued, “I don’t want to make that type of content & it only fucks up the bag for ppl on there who really bout that life. Shoutout to the baddies tho!!!!”

This doesn’t just seem to be a money grab for her either.

In 2022, Azalea sold a portion of her master recording and publishing catalog to Domain Capital Group in a reported eight-figure deal. She tweeted that the sale was “for an amount that means I don’t have to work another day in my life.”

Over the last year and a half, Azalea toured with Pitbull in 85 sold-out shows nationwide and performed in 12 festival shows worldwide.

You can follow Iggy Azalea on Twitter at @iggyazalea, and you’ll find her on OnlyFans at @iggyazalea.