plusOne Sees Sales Lift from Lockdown, Intros Ultra-Powerful Vibrating Wand

(Newton, MA / June 12, 2020) – Top pleasure product brand plusOne® is scaling to new heights during COVID-19 lockdown with record sales of its sexual wellness devices, as the company debuts its super-charged newest addition, the Vibrating Wand, to Target stores.

As interest in affordable pleasure vibes surges, plusOne is in the driver’s seat as the fastest-growing sexual wellness brand in the industry – also ranked #1 in units and sales dollars, with 56.6% of the category share (per Nielsen data) – thanks to top sellers such as the Dual Vibrating Massager, Personal Massager, Vibrating Bullet and Mini Massager.

“During the peak of the coronavirus lockdown in the U.S., the sales of some plusOne items spiked as much as 121% in comparison to January and February, before the stay-at-home orders,” said company founder Jamie Leventhal. “Throughout the pandemic, our team fought like hell to keep production running in order to meet growing consumer demand.”

“plusOne is at the forefront of democratizing sexual wellness, eliminating taboos, emphasizing the health aspects of masturbation and orgasms by providing quality stress relief at a fair price during a time when sexual self-care products have evolved from a typically luxury and pleasure perspective into more of a wellness necessity. “self-care is an essential necessity,” added Leventhal.

“Masturbation is well-known to help reduce stress and promote better sleep – both of which are crucial during isolation, whether you are battling COVID-19 anxiety, insomnia or homeschooling is driving parents crazy.”

The new plusOne Vibrating Wand is now available at Target stores nationwide and on Target.com, with additional retailers coming soon. Visit myplusone.com to learn more about the company’s growing selection of products and availability.

ABOUT PLUSONE:

plusOne includes a collection of adult pleasure products and accessories, with several exciting new items expected to launch in late-2020. plusOne sexual wellness devices offer premium quality and performance at affordable prices – with products that are easy to understand and use.

Headquartered in Newton, Massachusetts and part of the Clio corporate group, plusOne sexual wellness products are satisfyingly superior. Each vibe is fully waterproof, made with body-safe silicone, solidly-crafted with rechargeable lithium ion batteries and delivers powerful but quiet pulsations easily controlled with a quick touch of a button.

plusOne sexual wellness devices are available at major retailers such as Walmart, Target, CVS, Walgreens, and Meijer stores nationwide, as well as online at amazon.com. For more information on the full range of plusOne products, visit myplusone.com.

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Press and media contact:
Brian S. Gross | BSG PR | 818.340.4422 | [email protected] | @bsgpr