Powerhouse Distributor Introduces Award-Winning London Studio to North America

CHATSWORTH, CA (October 4, 2018) —Pulse Distribution is proud to add London-based Joybear Pictures to its roster. The North American distributor will start DVD offerings to retailers with a blockbuster new release couples feature (shipping October 16) , and a new artistic all-sex series  – the Joy Collection. Also available are 24 best-selling library titles.

“We are honored to represent so many high-quality studios at Pulse, in such a wide variety of different genres,” says Pulse VP of Sales Hyland C. “Adding Joybear was an easy decision – the product is absolutely top-notch, and the studio already enjoys a healthy fanbase in Europe. The films are sexy, fun, and beautifully shot. It’s our pleasure to make their films available here.”

“We are thrilled to have Pulse handling our North American DVD distribution,” says Joybear Pictures Founder and CEO Justin Santos. “We have been busy increasing production and focusing on new audiences. To celebrate our 15th birthday this year, we created the ‘Joy Collection’ – definitive moments from our award-winning catalogue. I’m super excited about releasing titles such as ‘Dominate Me’ and ‘Fuck Me On The Desk’ to the US market. We are pumped about working with Pulse to grow the Joybear brand in North America.”

A British film school graduate, Santos created Joybear Pictures in 2003 because he was tired of seeing films with people having pleasureless sex; especially women. A series of focus groups with women & couples confirmed he wasn’t alone so Santos applied to take part in the UK competition ‘Head to Head’ – a one-off reality TV show by Playboy, created to find the next biggest erotic filmmaker. He won the show and shortly after set up Joybear Pictures. His goal was simple: keep adult entertainment fun.

Joybear Pictures has already enjoyed a significant amount of acclaim in Europe; in addition to the high-profile origin story, the studio’s releases have received nominations for Feminist Porn Awards (now the Toronto International Porn Festival Awards), winning in 2013 for “The Pleasure Professionals.” Winner of both 2014 and 2016 Dusk Porna Awards and the InStyle “Best Female-Friendly Site” Award in 2016, Joybear is often-mentioned in feminist and sex-positive circles globally, as a destination for female-friendly adult entertainment. To read an interview with Santos, visit: https://www.dusk-tv.com/en/porna-to-explore/magazine/interview-justin-ribeiro-dos-santos.

The sex-positive studio has also received numerous AVN Awards and XBIZ Awards nominations, including yearly nominations in the Best Director , Best Foreign Director, and Best Foreign Feature categories; it has received nominations this year already, for Erotic Site of the Year, Glamcore Movie of the Year for “Positions,” (https://www.joybear.com/dvd/positions/view) and Best Sex Scene for “Exposure” (https://www.joybear.com/dvd/exposure/view).

“In our films, we use a bit of common sense,” adds Santos. “Loads of build-up and everyone having a bloody good time. I see a world where sex is positive, and not taboo. Joybear is working to create that world, not just for my two daughters, but for everyone.”

Joybear Pictures may be followed on Twitter at https://twitter.com/joybearpictures and on Instagram at https://www.instagram.com/joybearpictures/.

Retailers interested in stocking Joybear Pictures releases are encouraged to contact Hyland C. at [email protected]and 818.435.1615, or their IVD Sales Representative.

Pulse Distribution handles DVD distribution for nearly 100 studios, in every genre from gonzo, vignette, and feature, as well as niche productions. The powerhouse distributor’s roster is continuously updated, adapting to the industry landscape, to better serve itsimmense customer base. For more information, visit http://www.pulsedistribution.com.

About Pulse Distribution:

Pulse Distribution is a domestic and international distributor of adult films across Home Video, Broadcast, Internet, and Wireless platforms. Pulse Distribution is committed to providing excellent service to our customers, and in offering the finest variety of adult products for a constantly evolving consumer market. For more information, visit http://www.pulsedistribution.com.

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