The XBIZ Awards, a cornerstone of the adult industry for over two decades, is undergoing a significant transformation, rebranding as the XMAs. This rebranding reflects the awards program’s global reach and its evolution beyond its industry origins.

The newly launched XMAs website serves as a central hub for information about past ceremonies and future events. The refreshed brand identity emphasizes the awards program’s commitment to recognizing excellence and innovation within the adult entertainment industry.

Key Updates for the 2025 XMAs:

• Expanded Categories: The XMAs now boast the most comprehensive list of categories in its history, encompassing Movies & Production, Digital Media (formerly Web & Tech), and Pleasure & Retail.

• New Movie Categories: The return of Best Comedy Movie and Best Comedy Sex Scene, along with the introduction of Best Orgy Sex Scene, acknowledges the diverse range of filmmaking within the industry.

• Refreshed Creator Categories: Categories recognizing creators have been updated to Creator of the Year – Streaming, Creator of the Year – Clips, and Creator of the Year – Premium Social.

• Streamlined Pleasure & Retail Categories: The Pleasure & Retail branch has been streamlined to focus on product quality and innovation, with the addition of Best Specialty Product, Best Novelty/Gift Product, and Best Accessory Product.

• Fan Favorite Categories: The XMAs is introducing Fan Favorite categories, allowing fans to vote for their favorite performers and creators across various genres.

• Unified Website: The new XMAs website (link provided in original press release) provides a central hub for information about past ceremonies and future events.

Eligibility and Nominations:

To be eligible for nomination, movies, scenes, and pleasure products must have been released between October 1, 2023, and September 30, 2024. Websites and brands must have launched within the same timeframe. Industry professionals registered on XBIZ.net can submit nominations through September 30th.

Fan Favorite Pre-Nominations:

Pre-nominations for the Fan Favorite categories will run separately from October 1st to October 31st.

The Complete List of 2025 XMA Categories:

The full list of categories, encompassing Movies & Production, Digital Media, and Pleasure & Retail, is available in the original press release.

A New Chapter for the Adult Industry Awards:

The rebranding of the XBIZ Awards to the XMAs marks a significant milestone in the evolution of the adult entertainment industry’s premier awards program. The expanded categories, refreshed brand identity, and introduction of Fan Favorite categories demonstrate a commitment to recognizing excellence and innovation across all facets of the industry.

The XMAs promise to be a highly anticipated event, celebrating the achievements of performers, creators, and companies who contribute to the vibrant and ever-evolving landscape of adult entertainment. The industry eagerly awaits the announcement of nominees and the grand ceremony in January.

This rebranding signifies a bold step forward for the adult entertainment industry, further solidifying its presence and influence within the broader entertainment landscape. The XMAs will undoubtedly continue to be the industry’s biggest night, showcasing the best and brightest talent and innovation within the adult entertainment world.

To view the newly launched website for the XMAs, click here.

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