Evolved Novelties is helmed by none other than Greg Alves, the man known for putting Metro on the map, starting up Zero Tolerance, and more recently fighting asshat pirates successfully, winning a multimillion dollar judgement.  So, why does Greg think he can carve out a niche in an ultra competitive market dominated by the likes of Doc Johnson, Adam & Eve, TopCo, and a few others?  First, he teamed up with equally well known Gregg Alan, a guy you may know as the head honcho at Diabolic (another favorite production company of mine) and the two took a different approach.  Rather than go cheap with their toys, they decided to take it slow and easy, using high end materials and quality testing practices, resulting in toys like the Waterproof Amore.

Measuring in at 7.75" tall and as thick around as Stoya's wrist, the version I received was light blue in color but seemingly like any "el cheapo" model I've looked at from a dozen lesser companies.  What set it apart right away was the cool packaging, a plain white sleeve surrounding a nice metal case with foam inside, latches holding the top onto the body.  Having given plenty of toys out for Christmas, birthdays, Valentine's Day, and just because I'm a swell guy, I always hate wrapping up some hard plastic shell of a package that looks as lame as stuff you buy at the dollar store.  The case had such a cool design on it that my primary toy testing buddy Nadine wanted to get the logo tattooed on her arm or back (it has a heart in the middle with flowery loops).  Bringing her back from her mental exercise in body art, she told me that she really liked the packaging too ("a nice balance between form and function").

The Waterproof Amore takes two AA batteries and unlike those lesser releases by competitors, this device really pours on the power! The first setting was light, the second a modest upgrade, and the third, well, watch out as it's really strong and had the already spent Nadine moaning with waves of pleasure.  The vibrating bullet is up near the top of the jelly coated toy and the curves on it allow for moderation in the insertion process, my gal pumping like a piston engine as she rolled her eyes in the back of her head.  This simple yet elegant toy really delivered the goods and at the highest setting, drained those batteries almost as fast as it drained my tester but it was an experience watching her to be sure.

When she left, I tested it to check the waterproof nature of the device and it passed with flying colors, the control on the bottom of the toy being a simple push button approach I wish others would take (over those all too often clunky controls).  The "O" ring kept water from destroying the electronics and it was quite easy to clean, making it a Highly Recommended toy, the others in the line finding favor with my pal too (reviews forthcoming, and I do mean coming!).  I was half surprised when I read online that the Gregs were not trying to compete with the big boys of toys ("Alves says launching Evolved Novelties isn't an
attempt to compete with the adult toy manufacturers already on the
market. Instead, just as when he launched Zero Tolerance, he is simply looking for his own place in the market.") but given the three I was sent to try out, they might be competing before long as the copycat syndrome in porn production is even more rampant in the world of sex toys.

From his interview at AVN online:  "Alves says he doesn't intend to flood the market. "We did not cut any corners," hesays. "All of our toys are quality-tested. We really tried to go as
high-end as possible, from the motors to the finish of the toy itself
and even the stones used in some of the jewel-encrusted vibrators. We
are only going to be releasing about six a month so we don't flood the
market. The first month, you're going to see a couple of toys from each
line we're launching." Though Alves and Alan are confident in the products that are ready to be unveiled, they have taken a humble approach to launching the line.  "We're not coming into this with a haughty attitude or acting like we know everything," Alvessays. "In the last few years, we've been learning as we've gone along,
but we've remained consistent in our commitment to put out the best
finished goods possible. Ultimately, if we don't listen to what
retailers want, we'll look foolish. We are trying to make something
different. We are trying to carve our own niche in the market without
directly competing with the other companies."

If the Waterproof Amore is any indication of things to come, I suspect both gentlemen will be making more money from toys than their award winning movies (though I hope they continue to provide both).  For the record, this was part of the "True Love Edition" and it was made in China for the socially conscious but you'll want to stock up on batteries with this baby because it's gonna rock your world!  The rest of the tech specs were found in our forums as follows:

Sweet yet powerful, stylish and functional, the True Love edition
blends contemporary design with classic sensuality. Three quiet speeds
ensure ultimate bliss and satisfaction, in or out of the water.
Luxurious in feel and conforming to every contour, the soothing
pulsations deliver endless stimulation! Stay in tonight and vibe with
your favorite Sweetheart. Romance has Evolved, shouldn't your massager?

• 3 stimulating speeds

• easy push - button controls

• phthalate-free and body-safe

• flexible material conforms to body

• ultra-powerful motor soothes and seduces

• maximum intensity with minimum noise

• satin-smooth coated controls

• hygienic medical-grade TPR

• shower & bath-friendly